Marketing Roger A. Kerin, Steven W. Hartley, William Rudelius.

By:

Kerin, Roger A, 1947- [autor.]

Contributor(s):

Hartley, Steven William [autor.]
Rudelius, William [autor.]

Material type: Text

TextLanguage: Spanish Publisher: New York, NY McGraw-Hill/Irwin [2013]Copyright date: �2013Edition: Eleventh editionDescription: li, 745 p�aginas ilustraciones, mapas a color 29 cmContent type:

texto

Media type:

sin mediaci�on

Carrier type:

volumen

ISBN:

0078028892
9780078028892

Subject(s):

Mercadeo
Administraci�on de mercadeo
An�alisis de mercadeo

DDC classification:

658.8 K37R 2013 23

LOC classification:

HF5415 .M29474

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	NSBT General stacks	HF5415 .M29474 (Browse shelf(Opens below))	Available		2023-0006

Incluye referencias bibliogr�aficas (p�aginas 671-708) e �indice.

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